Search Entry Optimization A/B Test
📅 實驗期間: 2026-03-02 ~ 2026-04-18
| 指標名稱 | 實驗組 | 實驗組累計平均 | 控制組累計平均 | 差異 | P值 | 顯著性 | 實驗組樣本數 | 控制組樣本數 |
|---|---|---|---|---|---|---|---|---|
| All Notification Total Pv Count | treatment | 1029139.0000 | 1081716.0000 | -4.86% | 0.0000 | ✅ | 84,344 | 84,180 |
| All Source Pv Count | treatment | 37.6766 | 38.2035 | -1.38% | 0.3861 | ❌ | 84,344 | 84,180 |
| Forum Search Entry Click Count | treatment | 0.0490 | 0.0498 | -1.63% | 0.2699 | ❌ | 84,344 | 84,180 |
| Forum Search Entry Click Rate | treatment | 0.2062 | 0.2077 | -0.71% | 0.4561 | ❌ | 84,344 | 84,180 |
| Heartbeat Duration | treatment | 10868.6398 | 10703.4691 | +1.54% | 0.0905 | ❌ | 84,344 | 84,180 |
| Inapp Total Pv Count | treatment | 315735.0000 | 405384.0000 | -22.11% | 0.0000 | ✅ | 84,344 | 84,180 |
| Lt1 Retained Day | treatment | 0.6648 | 0.6643 | +0.07% | 0.7553 | ❌ | 84,034 | 83,834 |
| Lt3 Retained Day | treatment | 1.9644 | 1.9639 | +0.03% | 0.9111 | ❌ | 83,568 | 83,358 |
| Lt7 Retained Day | treatment | 4.5441 | 4.5445 | -0.01% | 0.9717 | ❌ | 82,560 | 82,308 |
| Notification Entry Conversion Count | treatment | 0.3113 | 0.4343 | -28.32% | 0.0000 | ✅ | 84,344 | 84,180 |
| Notification Entry Conversion Rate | treatment | 0.3035 | 0.4560 | -33.45% | 0.0000 | ✅ | 84,344 | 84,180 |
| Notification Pv Count | treatment | 3.7434 | 4.8156 | -22.27% | 0.0000 | ✅ | 84,344 | 84,180 |
| Notification Pv Per User | treatment | 0.1918 | 0.2482 | -22.71% | 0.0000 | ✅ | 84,344 | 84,180 |
| Push Notification Pv Count | treatment | 8.6422 | 8.2929 | +4.21% | 0.0044 | ✅ | 84,344 | 84,180 |
| Push Notification Pv Per User | treatment | 0.4429 | 0.4274 | +3.62% | 0.0000 | ✅ | 84,344 | 84,180 |
| Push Total Pv Count | treatment | 728925.0000 | 698102.0000 | +4.42% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Default Page Total Pv Count | treatment | 27145.0000 | 25071.0000 | +8.27% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Default Page View Count | treatment | 0.0165 | 0.0154 | +7.45% | 0.0058 | ✅ | 84,344 | 84,180 |
| Search Entry Click Count | treatment | 4.8229 | 4.2459 | +13.59% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Entry Click Rate | treatment | 0.6041 | 0.5433 | +11.18% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Overall Success Rate | treatment | 0.6975 | 0.7689 | -9.28% | 0.0000 | ✅ | 5,254 | 4,640 |
| Search Post Success Rate | treatment | 0.6443 | 0.7114 | -9.44% | 0.0000 | ✅ | 5,254 | 4,640 |
| Search Pv Count | treatment | 19.4145 | 19.1817 | +1.21% | 0.4209 | ❌ | 84,344 | 84,180 |
| Search Pv Per User | treatment | 0.9950 | 0.9887 | +0.64% | 0.5312 | ❌ | 84,344 | 84,180 |
| Search Submission Rate | treatment | 0.5050 | 0.5490 | -8.03% | 0.0000 | ✅ | 5,254 | 4,640 |
| Search Total Pv Count | treatment | 1637515.0000 | 1614738.0000 | +1.41% | 0.0000 | ✅ | 84,344 | 84,180 |
以下按實驗組分別顯示所有指標的表現,方便專注查看單一組別
| 指標名稱 | 實驗組累計平均 | 控制組累計平均 | 差異 | P值 | 顯著性 | 實驗組樣本數 | 控制組樣本數 |
|---|---|---|---|---|---|---|---|
| All Notification Total Pv Count | 1029139.0000 | 1081716.0000 | -4.86% | 0.0000 | ✅ | 84,344 | 84,180 |
| All Source Pv Count | 37.6766 | 38.2035 | -1.38% | 0.3861 | ❌ | 84,344 | 84,180 |
| Forum Search Entry Click Count | 0.0490 | 0.0498 | -1.63% | 0.2699 | ❌ | 84,344 | 84,180 |
| Forum Search Entry Click Rate | 0.2062 | 0.2077 | -0.71% | 0.4561 | ❌ | 84,344 | 84,180 |
| Heartbeat Duration | 10868.6398 | 10703.4691 | +1.54% | 0.0905 | ❌ | 84,344 | 84,180 |
| Inapp Total Pv Count | 315735.0000 | 405384.0000 | -22.11% | 0.0000 | ✅ | 84,344 | 84,180 |
| Lt1 Retained Day | 0.6648 | 0.6643 | +0.07% | 0.7553 | ❌ | 84,034 | 83,834 |
| Lt3 Retained Day | 1.9644 | 1.9639 | +0.03% | 0.9111 | ❌ | 83,568 | 83,358 |
| Lt7 Retained Day | 4.5441 | 4.5445 | -0.01% | 0.9717 | ❌ | 82,560 | 82,308 |
| Notification Entry Conversion Count | 0.3113 | 0.4343 | -28.32% | 0.0000 | ✅ | 84,344 | 84,180 |
| Notification Entry Conversion Rate | 0.3035 | 0.4560 | -33.45% | 0.0000 | ✅ | 84,344 | 84,180 |
| Notification Pv Count | 3.7434 | 4.8156 | -22.27% | 0.0000 | ✅ | 84,344 | 84,180 |
| Notification Pv Per User | 0.1918 | 0.2482 | -22.71% | 0.0000 | ✅ | 84,344 | 84,180 |
| Push Notification Pv Count | 8.6422 | 8.2929 | +4.21% | 0.0044 | ✅ | 84,344 | 84,180 |
| Push Notification Pv Per User | 0.4429 | 0.4274 | +3.62% | 0.0000 | ✅ | 84,344 | 84,180 |
| Push Total Pv Count | 728925.0000 | 698102.0000 | +4.42% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Default Page Total Pv Count | 27145.0000 | 25071.0000 | +8.27% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Default Page View Count | 0.0165 | 0.0154 | +7.45% | 0.0058 | ✅ | 84,344 | 84,180 |
| Search Entry Click Count | 4.8229 | 4.2459 | +13.59% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Entry Click Rate | 0.6041 | 0.5433 | +11.18% | 0.0000 | ✅ | 84,344 | 84,180 |
| Search Overall Success Rate | 0.6975 | 0.7689 | -9.28% | 0.0000 | ✅ | 5,254 | 4,640 |
| Search Post Success Rate | 0.6443 | 0.7114 | -9.44% | 0.0000 | ✅ | 5,254 | 4,640 |
| Search Pv Count | 19.4145 | 19.1817 | +1.21% | 0.4209 | ❌ | 84,344 | 84,180 |
| Search Pv Per User | 0.9950 | 0.9887 | +0.64% | 0.5312 | ❌ | 84,344 | 84,180 |
| Search Submission Rate | 0.5050 | 0.5490 | -8.03% | 0.0000 | ✅ | 5,254 | 4,640 |
| Search Total Pv Count | 1637515.0000 | 1614738.0000 | +1.41% | 0.0000 | ✅ | 84,344 | 84,180 |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 1081716.0000 | - | 84,180 | - | - |
| treatment | 1029139.0000 | -4.86% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 38.2035 | - | 84,180 | - | - |
| treatment | 37.6766 | -1.38% | 84,344 | 0.3861 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.0498 | - | 84,180 | - | - |
| treatment | 0.0490 | -1.63% | 84,344 | 0.2699 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.2077 | - | 84,180 | - | - |
| treatment | 0.2062 | -0.71% | 84,344 | 0.4561 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 10703.4691 | - | 84,180 | - | - |
| treatment | 10868.6398 | +1.54% | 84,344 | 0.0905 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 405384.0000 | - | 84,180 | - | - |
| treatment | 315735.0000 | -22.11% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.6643 | - | 83,834 | - | - |
| treatment | 0.6648 | +0.07% | 84,034 | 0.7553 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 1.9639 | - | 83,358 | - | - |
| treatment | 1.9644 | +0.03% | 83,568 | 0.9111 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 4.5445 | - | 82,308 | - | - |
| treatment | 4.5441 | -0.01% | 82,560 | 0.9717 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.4343 | - | 84,180 | - | - |
| treatment | 0.3113 | -28.32% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.4560 | - | 84,180 | - | - |
| treatment | 0.3035 | -33.45% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 4.8156 | - | 84,180 | - | - |
| treatment | 3.7434 | -22.27% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.2482 | - | 84,180 | - | - |
| treatment | 0.1918 | -22.71% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 8.2929 | - | 84,180 | - | - |
| treatment | 8.6422 | +4.21% | 84,344 | 0.0044 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.4274 | - | 84,180 | - | - |
| treatment | 0.4429 | +3.62% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 698102.0000 | - | 84,180 | - | - |
| treatment | 728925.0000 | +4.42% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 25071.0000 | - | 84,180 | - | - |
| treatment | 27145.0000 | +8.27% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.0154 | - | 84,180 | - | - |
| treatment | 0.0165 | +7.45% | 84,344 | 0.0058 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 4.2459 | - | 84,180 | - | - |
| treatment | 4.8229 | +13.59% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.5433 | - | 84,180 | - | - |
| treatment | 0.6041 | +11.18% | 84,344 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.7689 | - | 4,640 | - | - |
| treatment | 0.6975 | -9.28% | 5,254 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.7114 | - | 4,640 | - | - |
| treatment | 0.6443 | -9.44% | 5,254 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 19.1817 | - | 84,180 | - | - |
| treatment | 19.4145 | +1.21% | 84,344 | 0.4209 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.9887 | - | 84,180 | - | - |
| treatment | 0.9950 | +0.64% | 84,344 | 0.5312 | ❌ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 0.5490 | - | 4,640 | - | - |
| treatment | 0.5050 | -8.03% | 5,254 | 0.0000 | ✅ |
| 實驗組 | 累計平均 | 差異 | 樣本數 | P值 (vs Control) | 顯著性 |
|---|---|---|---|---|---|
| control | 1614738.0000 | - | 84,180 | - | - |
| treatment | 1637515.0000 | +1.41% | 84,344 | 0.0000 | ✅ |